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Rolf Company and Kent Company are similar firms that operate in the same industry. Kent began operations in 2011 and Rolf in 2008. In 2013, both companies pay 7% interest on their debt to creditors. T

Rolf Company and Kent Company are similar firms that operate in the same industry. Kent began operations in 2011 and Rolf in 2008. In 2013, both companies pay 7% interest on their debt to creditors. The following additional information is available.

                                                           Rolf COMPANY                          Kent COMPANY  

                                                      2013     2012     2011                    2013     2012        2011 

Total asset turnover . . . . . .         3.0       2.7        2.9                        1.6        1.4        1.1  

Return on total assets . . ..          8.9%     9.5%     8.7%                    5.8%     5.5%      5.2%

Profit margin . . . . . . . . ..             2.3%     2.4%     2.2%                     2.7%     2.9%        2.8%  

Sales . . . . . . . . . . . . . . …       $400,000 $370,000 $386,000        $200,000 $160,000 $100,000  

Compare Rolf and Kent using the available information. Their ability to use assets efficiently to produce profits. Also comment on their success in employing financial leverage in 2013.

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