Running Head: Marketing Plan 1 1. Beach Buddy branding strategy will consist of specially designed log. It has vibrant colors, the font type is easy...

Assignment 4: Part D: Your Marketing Plan - Video Presentation

Due Week 10

Imagine that you are pitching your hypothetical service-based company's marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three to five (3-5) minute dynamic video in which you present your full marketing plan from Assignments 1, 2, and 3.

Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.

Once you are ready to upload your video to Blackboard, please use the following naming convention in the popup window for your video once it is finished uploading:

• Title: Your First Name, Your Last Name - Shark Tank Investment Video Pitch
• Tags: MKT500, Shark Tank
• Description: First Name, Last Name - MKT500 Assignment 4 (Date Uploaded ex. 5-23-2014)

Note: Check with your professor for any additional instructions. If you do not have access to a video camera or necessary hardware to complete this assignment, please contact your professor.

Note: If you receive an "Error while uploading" message and you are unable to upload your video file, let your instructor know right away. You can send the file in an alternate way such as sending it to your instructor's email via a file sharing service such as Google Drive, or you can upload your video file to a video sharing service such as YouTube and then send the link to your instructor to view it from.If your video is unable to upload to any of these sources either, your computer may have insufficient bandwidth to upload video, and you should copy the file to a thumb drive and send it from a different computer or mobile device.

Tips to prepare for your video:

• Create note cards
• Practice in front of a mirror and / or friends
• Review materials thoroughly
• Be persuasive
• Be professional
• Be creative
• Have fun!

Create a two to five (2-5) minute video presentation in which you:

1. Present the major points of your marketing plan.
2. Project your voice in order to clearly convey your ideas.
3. Present in a professional manner.
4. Use technology (e.g., i.e. audio quality, video quality, naming conventions) to convey ideas.
5. Use voice inflection and proper grammar.

The specific course learning outcomes associated with this assignment are:

• Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
• Develop strategies to assess performance and achieve marketing goals.
• Create an effective marketing plan.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Evaluate the basis for market segmentation and approaches to segmentation.
• Evaluate target customer segments and positioning products within these segments.
• Develop branding strategies for existing and new products.
• Develop pricing strategies and distribution channels for products.
• Analyze integrated marketing communications and its relationship to advertising strategy.
• Evaluate marketing research tools involved in the marketing process.
• Use technology and information resources to research issues in marketing management.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

Assignment 4: Part D Your Marketing Plan - Video Presentation

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Present the major points of your marketing plan

Weight: 20%

Did not submit or incompletely presented major points of your marketing plan.

Partially presented the major points of your marketing plan.

Satisfactorily presented the major points of your marketing plan.

Thoroughly presented the major points of your marketing plan.

2. Project your voice in order to clearly convey your ideas.

Weight: 20%

Great difficulty communicating ideas. Poor voice projection. Little preparation or incomplete work.

Some difficulty communicating ideas, due to voice projection, lack of preparation, or incomplete work

Communicates ideas with proper voice projection. Adequate preparation and delivery.

Communicates ideas with enthusiasm, proper voice projection, appropriate language, and clear delivery.

3. Present in a professional manner.

Weight: 30%

The presentation was not delivered in a professional manner. Numerous gaps were found in the presentation.

The presentation was delivered but not professional. Many gaps in the flow of the presentation.

The presentation was delivered in a professional manner. Very few gaps in the flow of the presentation.

The presentation was delivered and was very professional. No gaps in the flow of the presentation.

4. Use technology (e.g., audio quality, video quality, naming conventions) to convey ideas.

Weight: 15%

Did not submit or incompletely used technology effectively. Audio, video, and naming conventions were missing.

Partially used technology somewhat effectively. Audio, video, and naming conventions were partially covered.

Satisfactorily used technology effectively. Audio, video, and naming conventions were acceptably covered.

Thoroughly used technology very effectively. Audio, video, and naming conventions were perfect.

5. Use voice inflection and proper grammar

Weight: 15%

Grammar, voice inflection includes more than 5 grammatical errors, mispronunciation errors, etc.

Grammar, voice inflection includes 3-4 grammatical errors, mispronunciation errors, etc.

Grammar, voice inflection includes 2-3 grammatical errors, mispronunciation errors, etc.

Grammar, voice inflection perfect. No errors in the text or audio of presentation