Sara works as the marketing manager of a leading beverage producer. The company is accustomed to promoting its products through newspapers and...

Sara works as the marketing manager of a leading beverage producer. The company is accustomed to promoting its products through newspapers and television. To keep up with the evolving trend of social media marketing, Sara suggests that the company start investing in social media to promote its products. If Sara wants to portray herself as a charismatic leader to the management, what should she do?​

• ​She should use coercion to encourage the management to consider her idea.
• ​She should recommend using only conventional methods of advertising.