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SARARK COMPANY would like to introduce its new line of poly-play tennis rackets. the company may advertise in leading magazines or on tv during major...
SARARK COMPANY would like to introduce its new line of poly-play tennis rackets. the company may advertise in leading magazines or on tv during major tournaments. the estimate is those players whose annual income exceeds $100K will be 1.8times more likely to buy this new racket. the objective in the ad campaign is to maximize potential sales. one unit of tv ad costs $35K and reaches approx. 2million people, half of whom makes more than $100K annually. one unit of ads in tennis magazine 1 costs $25K and reaches 600K people, 2/3 of whom have incomes exceed $100K. Total ad budge is $250K. FORMULATE THE PROBLEM AS AN LP(LINEAR PROGRAMMING) MODEL.