Waiting for answer This question has not been answered yet. You can hire a professional tutor to get the answer.

QUESTION

SARARK COMPANY would like to introduce its new line of poly-play tennis rackets. the company may advertise in leading magazines or on tv during major...

SARARK COMPANY would like to introduce its new line of poly-play tennis rackets. the company may advertise in leading magazines or on tv during major tournaments.  the estimate is those players whose annual income exceeds $100K will be 1.8times more likely to buy this new racket.  the objective in the ad campaign is to maximize potential sales.  one unit of tv ad costs $35K and reaches approx. 2million people, half of whom makes more than $100K annually. one unit of ads in tennis magazine 1 costs $25K and reaches 600K people, 2/3 of whom have incomes exceed $100K.  Total ad budge is $250K.  FORMULATE THE PROBLEM AS AN LP(LINEAR PROGRAMMING) MODEL.

Show more
LEARN MORE EFFECTIVELY AND GET BETTER GRADES!
Ask a Question