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QUESTION

sav contains 68 weeks of sales and marketing records for four chocolate brands. Measuring units are as follows Sales:

How can I resolve this assignment with SPSS

  • An SPSS dataset, chocolate.sav contains 68 weeks of sales and marketing records for four chocolate brands.
  • Measuring units are as follows
  • Sales: hundreds of kilos (only available for Brand1)
  • Prices: dollar per unit
  • Feature-only: weighted feature-only (i.e., special outside-store attention such as store flier or newspaper ad) dummy variables in a certain week. This variable varies between 0 ( = no store has a feature-only) and 1 ( = all stores have a feature-only).
  • Display-only: weighted display-only (i.e., special inside-store attention such as a temporary shelf on one of the aisles) dummy variables in a certain week. This variable varies between 0 ( = no store has a display-only) and 1 ( = all stores have a display-only).
  • Feature and Display: weighted combined use of feature and display dummy variables in a certain week. This variable varies between 0 ( = no store has feature and display) and 1 ( = all stores have feature and display). This variable is not available for Brand 2.
  • Temperature: average weekly temperature in Celsius
  • What can you find from this dataset? Use various analyses you learned in this class, and submit a summary of FIVE important findings.
  • You are supposed to explain your findings. A simple copy-and-paste of SPSS tables does not suffice.
  • Due: June 15th, 5pm.
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