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sav contains 68 weeks of sales and marketing records for four chocolate brands. Measuring units are as follows Sales:
How can I resolve this assignment with SPSS
- An SPSS dataset, chocolate.sav contains 68 weeks of sales and marketing records for four chocolate brands.
- Measuring units are as follows
- Sales: hundreds of kilos (only available for Brand1)
- Prices: dollar per unit
- Feature-only: weighted feature-only (i.e., special outside-store attention such as store flier or newspaper ad) dummy variables in a certain week. This variable varies between 0 ( = no store has a feature-only) and 1 ( = all stores have a feature-only).
- Display-only: weighted display-only (i.e., special inside-store attention such as a temporary shelf on one of the aisles) dummy variables in a certain week. This variable varies between 0 ( = no store has a display-only) and 1 ( = all stores have a display-only).
- Feature and Display: weighted combined use of feature and display dummy variables in a certain week. This variable varies between 0 ( = no store has feature and display) and 1 ( = all stores have feature and display). This variable is not available for Brand 2.
- Temperature: average weekly temperature in Celsius
- What can you find from this dataset? Use various analyses you learned in this class, and submit a summary of FIVE important findings.
- You are supposed to explain your findings. A simple copy-and-paste of SPSS tables does not suffice.
- Due: June 15th, 5pm.