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Scenario 1: ABC Hospital ABC Hospital is a rural facility in Medford, Oregon that competes with two other hospitals in delivering quality patient...

Scenario 1: ABC Hospital

ABC Hospital is a rural facility in Medford, Oregon that competes with two other hospitals in delivering quality patient care in the Rogue Valley. One of the competing hospitals provides cancer treatment services similar to ABC Hospital and has been gaining a larger market share in the last 12 months because of its television and billboard ads.

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