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QUESTION
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- Create a PEST analysis for IKEA, each PEST category should have at least 8 factors
- Based on your PEST analysis, create an EFE for IKEA
- Draw conclusions from your EFE
- Discuss, based on your conclusions, an action plan for IKEA USA for the next 3 years.
- Reference at minimum two scholarly or peer-reviewed sources to support your discussion points.
600 words.
