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Case Analysis: Harley-Davidson Inc. in May 2015

Read the case, “Harley-Davidson Inc. in May 2015” on page 502-514. Use the case analysis format provided below to  identify and address the problems and provide several suggested solutions that the Harley-Davidson Inc. executive team can review for possible implementation.  Be sure to "identify 2 to 3 problems" and "develop 2 to 3 possible solutions to the problems identified", and use this as the focus for making your case in the case format.

Note: The case questions provided at the end of each case can be used as an insight to what the problems might be; so be sure to investigate the case carefully.

Case FormatI. Write the Executive Summary

• • One to two paragraphs in length

  • On cover page of the report

  • Briefly identify the major problems facing the manager/key person

  • Summarize the recommended plan of action and include a brief justification of the recommended plan

    II. Statement of the Problem

  • State the problems facing the manager/key person

  • Identify and link the symptoms and root causes of the problems

  • Differentiate short term from long term problems

  • Conclude with the decision facing the manager/key person

    III. Causes of the Problem 

  • Provide a detailed analysis of the problems; identify in the Statement of the Problem

  • In the analysis, apply theories and models from the text and/or readings

  • Support conclusions and /or assumptions with specific references to the case and/or the readings

    IV. Decision Criteria and Alternative Solutions

  • Identify criteria against which you evaluate alternative solutions (i.e. time for implementation, tangible costs, acceptability to management)

  • Include two or three possible alternative solutions

  • Evaluate the pros and cons of each alternative against the criteria listed

  • Suggest additional pros/cons if appropriate

    V. Recommended Solution, Implementation and Justification

  • Identify who, what, when, and how in your recommended plan of action

  • Solution and implementation should address the problems and causes identified in the previous section

  • The recommended plan should include a contingency plan(s) to back up the ‘ideal’ course of action

  • Using models and theories, identify why you chose the recommended plan of action – why it’s the best and why it would work

    VI. External Sourcing

  • 2 to 3 external sources (in addition to your textbook) should be referenced to back up your recommendations or to identify issues.  This information would be ideally sourced in current journals, magazines and newspapers and should reflect current management thought or practice with respect to the issues Identify.