Segmentation amp; Positioning Assignment Segmentation is often the key to developing a sustainable competitive advantage. In a strategic context.

Segmentation & Positioning Assignment

·        Segmentation is often the key to developing a sustainable competitive advantage. In a strategic context.

·        Segmentation means grouping individuals in a product market (e.g., dentists) in such a way that companies understand how each group might respond differently based on wants, benefits sought, lifestyle differences, or demographic differences.

3 Questions to consider:

First, can a competitive offering be developed and implemented that will be appealing to the target segment?

Second, can the appeal of the offering and the subsequent relationship with the target segment be maintained over time despite competitive responses?

Third, is the resulting business (sustained sales and profits) from the target segment worthwhile, given the investment required to develop and market an offering tailored to it?

Assignment -

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