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Select a country where you think the business should market/sell its products/services. Analyze the key characteristics of the countrybased on what you learnedin the first chapters (economic, social,
Select a country where you think the business should market/sell its products/services. Analyze the key characteristics of the countrybased on what you learnedin the first chapters (economic, social, cultural, political and legal indicators). (75 points) 2. Analyze the current situation of the company: products, customers, competitors. (25 points) 3. Develop communication objectives that refer to what the firm seeks to accomplishwith its promotional program. (25 points) 4. Determine the foreign target market (consumer segments) and how the company can effectively communicate with customers in the target market. (25 points) 5. Develop the Integrated Marketing Communications Strategy for the foreign market: the most involved and detailed part of the work. Decisions have to be made regarding the role and importance of each IMC tool and their coordination with one another. You do not need to use all these tools. However, you need to be as concretes possible regarding how you plan to communicate with your foreign target market through each of these tools and what adaptation and changes will have to be made to the domestic communication strategy in place. (100 points) 6. Advertising message and media strategy and tactics 7. Direct marketingmessage and media strategy and tactics 8. Interactive/Internet Marketing message and media strategy and tactics 9. Sales promotion message and media strategy and tactics 10. Public relations/publicity strategy and tactics 11. Personal selling– sales strategyand tactics 12. APA style format, outline, grammar, in-text citations, reference list (50 points).
ADT is the company and the foreign country expansion is france