Select a global firm of your choice and then critically assess the international strategy in use using Bartlett Ghoshal's typology.

Select a global firm of your choice and then critically assess the international strategy in use using Bartlett & Ghoshal's typology. You should underpin your analysis with supporting research including as a starting point by Harzing.

Reference Harzing, A. (2000) An Empirical Analysis and Extension of the Bartlett and Ghoshal Typology of Multinational Companies. Journal of International Business Studies, 31(1): 101-119.