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QUESTION

Select an e-commerce company. Visit the company website or mobile app. In your paper, describe the following features: the business model based on the information you find on the website or the app,

Select an e-commerce company. Visit the company website or mobile app. In your paper, describe the following features: 

  • the business model based on the information you find on the website or the app, 
  • a brief overview of the company, 
  • the customer value proposition, 
  • the revenue model, 
  • the marketspace it operates in, 
  • who its main competitors are, 
  • any comparative advantages you believe the company possesses,
  • what its market strategy appears to be, and 
  • information about the company’s management team and organizational structure. (Most company websites contain an “About Us” web page that contains information about the company.) 

Your paper should be a minimum of two pages in length, not counting the title and reference pages. You must use a minimum of one source other than your textbook, which can include the company website or mobile app. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

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