Select the corporate mission statement and major goals 2. Analyze the external competitive environment to identify strategic opportunities and...

1. 1. Select the corporate mission statement and major goals
2. 2. Analyze the external competitive environment to identify strategic opportunities and threats in the operating environment
3. 3. Analyze the internal competitive environment to pinpoint the strengths and weaknesses of the organization
4. 4. Select the strategy- contingent upon findings in steps 1, 2, 3
5. 5. Implement the strategy at every level of the company

Given the steps in the process:

1. Post an explanation of why does the process should begin with the corporate mission statement and goals?
2. Appreciating that all the steps are important, which do you believe is the most important step in the process? Post your explanation.