Select the product you want to focus on in this project. This may be an existing product that is new to your company, or it may be a nonexistent...

Select the product you want to focus on in this project. This may be an existing product that is new to your company, or it may be a nonexistent product that is new to the world. If you choose to launch an existing product (one that is new to your company, but not new to the world), put a twist on it so that it is not identical to a product already in the market.

NOTE: You will use the same product throughout the duration of the course project, so please choose wisely!

Use a minimum of 2 scholarly sources in which you:

Discuss the product you plan to launch and explain why you selected it.

Include a preliminary discussion of who the target audience is for the product.

Outline the value that the selected product will deliver to the target consumer.