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QUESTION

Services Marketing Management Project

Choose a company where you will have relatively unrestricted access to information. Using the "GAP" model, diagnose the different gaps that exist in the company. Come up with recommendations for the company on how to close those gaps.

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Prof. Sweden
Prof. Sweden
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** * company ***** * ** ******* there ** a ******** culture in ***** everyone gets *** access ** *** ******** *********** There ** no *********** on the ****** ** *********** **** **** *********** I *** ******* certain gaps that ***** ** *** ******* *** ******* *** ** *** customer ******* *** *** consumers ** the ****** **** **** ****** ************ demanding *** it *** ****** ********* ** ******* *** the ************ of *** ********* *** this ***** to *** ******* ****

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