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QUESTION
show macro and micro environmental factors influencing the marketing decisions of adidas.
show macro and micro environmental factors influencing the marketing decisions of adidas. You should use a range of sources of information to differentciate between, industry and macro factors showing how they influence marketing decisions.
http://businesscasestudies.co.uk/adidas/planning-effective-marketing-strategies-for-a-target-audience/introduction.html#axzz4E3nZVINz
