Social Media and New Communication Challenges

What do you think are the most significant challenges, but also the potential benefits, of social media in emergency management and crisis communications? Find and describe an example of an actual disaster or crisis incident in which social media had a major impact, whether good or bad. What is your assessment of how the organization, official or jurisdiction handled, used, or responded to social media in that event?

1 1/2 pages with 3 references (not more than 6 years), APA.