Social Media Assignment

Social Media Assignment

Part 1

Identify a restaurant, hotel, or other business in Omaha, Nebraska and read social media review reports on this business. Social media review sites include such sites as Yelp®, UrbanSpoon®, TripAdvisor®, Google Local®, Yahoo Local®, etc.

Identify a minimum of 10 reviews or comments from restaurants, hotels, or other businesses in Omaha, Nebraska.

Take screenshots of the 10 current reviews (within 2 months) or comments.

Part 2

Write a 1,300-word paper in which you use the experiences and information found in Part 1 and do the following:

• Discuss the uses of social media as a sales tool.
• Explain the role social media plays in the sales process.
• Evaluate how various social media tools can affect a business whether this is positive or negative.
• Discuss how a negative review on social media can affect sales.
• Examine how social media sites use data analytics to identify trends the can benefit the sales process.

Attach screenshots of the posts and reviews from Parts 1 to the paper last page of the paper after the reference page

Include the following in order: title page, 1300-word analysis, reference page, and the 10 screenshots from Part 1.

Format your assignment consistent with APA guidelines.