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Solution to MKT 571 Week 1 Assignment Researching Marketing Questions
Purpose of Assignment
This assignment is designed to help students analyze and interpret primary and/or secondary data and research. Students will be provided with a marketing report that allows for preparing basic executive level data insights. This assignment will help prepare students for the development of their marketing plan.
Assignment Steps
Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.
Construct a 1-2 page (san title page) memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:
- Major areas of increase and decrease in revenue or type and/or category of business
- Trends that are evident in terms of revenue or type and/or category of business
- Insights that would help formulate marketing strategies to either continue growth or reverse decline
- Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)
Format your assignment consistent with APA guidelines.
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