Some firm's products are so well known that the entire category of products offered in the industry (including rival's products) is often referred to...

Some firm's products are so well known that the entire category of products offered in the industry (including rival's products) is often referred to by the leading firm's brand name (which is called an eponym). Identify one such product and discuss whether its brand recognition gives the leading firm a competitive advantage. Why or why not? Use Kleenex