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QUESTION
son in an infomercial asks the audience "Are you tired of living paycheck to paycheck?" Which of Cialdini's principle of influence is being exploited?...
When a spokesperson in an infomercial asks the audience "Are you tired of living paycheck to paycheck?" Which of Cialdini's principle of influence is being exploited?
Authority
Commitment & Consistency
Friendship/Liking
Reciprocity
Scarcity
Social Proof
