Step 1: Research marketing plan templates.Go online and search for marketing plan

Step 1: Research marketing plan templates.

Go online and search for marketing plan

templates. Review these templates and the different pieces of information they include.

Step 2: Describe the marketing mix and the marketing plan.

In a brief write-up, describe the components of the marketing mix, as well as the major features included in a typical marketing plan, based on your template research findings. How is the marketing mix incorporated into these plans? Explain why these features are important to include in a marketing plan.