Step 4 Using the Cohesion Case, the www.finance.

Step 4 Using the Cohesion Case, the www.finance.yahoo information, the 2009 Annual Report,

and the Industry Survey document, on a separate sheet of paper list what you consider to

be MCD’s three major strengths, three major weaknesses, three major opportunities, and

three major threats. Each factor listed for this exercise must include a %, #, $, or ratio to

reveal some quantified fact or trend. These factors provide the underlying basis for a

strategic plan because a firm strives to take advantage of strengths, improve weaknesses,

avoid threats, and capitalize on opportunities.