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QUESTION

Stories can be magical for a brand if they integrate the benefit of the brand as integral in the story.

Stories can be magical for a brand if they integrate the benefit of the brand as integral in the story. Jabari Parker when he was injured and recovering did a Gatorade Recovery commercial that was very successful, the "Golden Palace" Olympics stunt did not.   Name another "story" based commercial that worked and tell me why the Golden Palace failed.

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