Strategic Initiatives Using the Case Study assigned to this course (linked in the Resources) and data compiled for Worksheet #2:

Strategic Initiatives

Using the Case Study assigned to this course (linked in the Resources) and data compiled for Worksheet #2:

• Develop and post your project draft chapter, "External Environmental Analysis."

Your draft chapter should:

• Define project scope (time frame and scope of analysis).
• Identify major external stakeholders.
• Describe basic external trends, key uncertainties, and additional research needs.
• Identify quantitative and/or qualitative methods.
• Communicate in a manner that is consistent with professional expectations; create a document that is clearly written, well-organized, and generally free of grammatical errors.