Strategic Management

ToolsCorp Corporation is a fictitious company that does exist anywhere. For the purpose of this course, it is located it in Tennessee. As members of the senior management team of ToolsCorp Corporation, your group has been asked to prepare a neat and organized report for the Strategic Officers Steering Committee (SOS-C) of ToolsCorp Corporation. The purpose of this paper is to obtain permission from them to go forward with the next step (developing a full-blown business plan) for ToolsCorp's strategic initiative to break into the global marketplace.

It builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers. They have sale papers inserted in every Friday and Tuesday paper. Although they have a thriving business in the United States and Canada, ToolsCorp is trying to break into the global marketplace.

Please answer the questions below:

Preliminary Market Analysis on ToolsCorp Corporration

1. Describe your market in general terms that are relevant to your business.

2. Describe which area of the local economy your business contributes.

3. Identify what type of customer you are targeting and their trends and include figures and predictions for future growth.