strategic management project will be about Apple Inc. Project Deliverables Phase 1  (Outline for Strategic Management Case)  Introduction of the company (limit...

strategic management project will be about Apple Inc.

Project Deliverables

Phase 1  (Outline for Strategic Management Case)

 Introduction of the company (limit to a maximum of three single-spaced pages).

o Description of the firm and its products

o Company history (brief history, critical events, competitors, leadership), including strategic

elements of its history

o Vision and mission statement

o Assessment of mission and vision

 External assessment

o EFE and CPM with strategic implications - Complete an EFE and CPM for your company (including analysis and conclusions)

o Analysis of competitive position, opportunities, and threats

 Internal assessment

o IFE with strategic implications- Complete an IFE and calculate financial ratios (including analysis and conclusions)

o Financial ratio analysis with key conclusions and implications for strategic choice

o Overall analysis of internal capabilities and implications for your strategic decisions

o Current strategy (brief description of the firm’s current strategies), including current use of

technology

o SWOT matrix with strategic implications for the company

o BCG matrix with strategic implications for the company

o Space or other matrices with strategic implications for the company

o Possible strategic alternatives

o Evaluation of current organizational structure

o Develop alternative strategies for your company with strengths and weaknesses of each.

o Recommendation changes (if needed) to the structure, culture (including values), processes,

rewards, or technology

 Strategic analysis, choices, impact, and measurement

o Develop a product-positioning map with strategic implications for the company

o Evaluation of strategies and objectives to achieve most favorable market position

o Description of how you would implement your strategies

o Milestones (steps for each major initiative with their timelines

o Specific results you want to achieve including market, financial, and product or service goals

o Financial projection (minimum three years)

o Executive summary – see below

 Executive summary (compiled with concise and critical elements from the detailed work) While done as a last step, this goes in front of the report, after the index. A final and all-encompassing analysis is presented, along with the recommendations that you would make to the firm’s board of directors. This includes identifying what you recommend, and briefly outlining alternatives considered, key implementation steps, and the impact of the implementation on the company’s performance and competitive position.

Complete all editing, verification, and citing of all sources, and insert graphs and illustrations.

Example of Format

Example Outline and Structure for the Strategic Plan (Headings)

The outline below is an example and should be modified to adapt to your company. The primary headings are good ways to organize your work into logical sections (e.g., internal analysis, external analysis, etc.).

Cover Page

Index

Executive Overview

Introduction of the Company

           Description of the firm

            Company history

            Vision and mission statement

             Strategic elements of the history

              Overall assessment

External Assessment

            EFE and CPM

             Analysis of competitive position, opportunities, and threats

Internal Assessment

             Financial ratio analysis

             IFE

             Analysis of internal capabilities and implications for your strategic decisions to follow

             Current strategy, including current use of technology

             Possible alternatives

             SWOT matrix

             BCG matrix

             Space or other matrices

             Description of core values you would use to create the desired culture

            Evaluation of current organizational structure

            Recommendation changes (if needed) to the structure, processes, rewards, or technology

Strategic Analysis, Choices, Impact, and Measurement

            Product-positioning map

            Evaluation of strategies and objectives to achieve most favorable market position

            Description of how you would implement your strategies

            Milestones (steps for each major initiative with their timelines

            Specific results you want to achieve including market, financial, and product or service goals, and

            how and when they will be measured

             Financial projection (minimum three years)

             Executive Summmary

Follow APA style guide to write the case. Cite within the body of your case and include a reference list. This is particularly true for any source data that will come from financial reports and corporate websites.