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STRATEGIES FOR REACHING GLOBAL MARKETS There are several ways to become involved in world trade:Exporting 2. Creating subsidiaries 3. Franchising 4.
STRATEGIES FOR REACHING GLOBAL MARKETS
There are several ways to become involved in world trade:
1.Exporting 2. Creating subsidiaries3. Franchising 4. Countertrading
5. Licensing 6. Contract manufacturing7. Joint ventures
1. ------------This kind of an agreement with a Japanese food concern will give Campbell Soup a chance to increase its market share in Japan's soup market.
2. ------------ In this kind of agreement, also known as outsourcing, Nike gives its name to shoes manufactured overseas and distributed here.
3. ------------ McDonald's Ramada Inns, and Kentucky Fried
Chicken have successfully used this form of operation in foreign markets, after changing their product to suit local tastes.
4. ------------ Chrysler traded its vehicles in Jamaica for bauxite in this form of international trade.
5. ------------In 1995, Grand Metropolitan, a corporation headquarter in Great Britain, a acquired Pet, Inc. Of St. Louis.
6. ------------GE has a number of bilingual workers with advanced degrees in its trading department to help the corporation with this kind of international trade, selling their product to foreign markets.
7. ------------Coke and Pepsi often foreign markets by allowing a foreign manufacturer to use its trademark and pay them (Coke and Pepsi) a royalty for that right.
