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Strategies used to market health care services are typically different than strategies used to market health care products.
Berkowitz, E. N. (2010). The 5 I’s of services. In Essentials of health care marketing (3rd ed., pp. 258–259). Sudbury, MA: Jones and Bartlett.
Running head: ARAVIND EYE CARE SYSTEM Aravind Eye Care System(Student Name)(Course Name)December 25, 2016 1 ARAVIND EYE CARE SYSTEM 2Introduction In this paper, we discuss the Aravind Eye Care...