Study the information and complete the exercises that follow. The New York Times Company is one of the most respected news organizations in the world....

Study the information and

complete the exercises that follow.

The New York Times Company is one of the most

respected news organizations in the world. Although known

primarily for the New York Times newspaper, the company

also owns television stations, radio stations, and over 40

websites.

Despite the popularity and prestige associated with the

New York Times newspaper, the company's chairman, Arthur

Sulzberger, Jr., is facing a difficult operating environment.

Specifically, the emergence of the Internet and forms of digital

news threaten the existence of the traditional newspaper

industry. As a result, the New York Times is generating lower

levels of circulation; this decrease in circulation has also

caused a dip in advertising. In sum, the profitability of the

newspaper industry is decreasing.

Sulzberger has contacted you to help the company

develop a new strategic plan. The following questions will help

you apply the strategic planning process to a real scenario.

7-9. Perform an environmental analysis for the New York

Times Company. Which segment of the environment

is causing the company's problem(s)?

7-10. Based on this analysis, develop a mission statement

for the company. Also develop three objectives that

will help the company fulfill its mission.

7-11. Review Porter's generic strategies. Which one of these

strategies would you recommend for the New York

Times Company? Explain.

7-12. Which of the four strategy implementation skills do

you think will be most important for the company as it

moves forward? Why?