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QUESTION
Subj = CONSUMER BEHAVIOR An audience's perception of both the celebrity's expertise and trustworthiness combine to form _____. stopping power b....
C2.Subj = CONSUMER BEHAVIORAn audience’s perception of both the celebrity’s expertise and trustworthiness combine to form _____.a. stopping powerb. word-of-mouthc. celebrity credibilityd. sponsorshipe. endorsement
An audience’s perception of both the celebrity’s expertise and trustworthiness combine to form _____.a. stopping powerb. word-of-mouthc. celebrity credibilityd. sponsorshipe. endorsement