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Subj = CONSUMER BEHAVIOR In a(n) _____, the celebrity attests to the quality of the product or service based on personal usage. testimonial b....
B9.Subj = CONSUMER BEHAVIORIn a(n) _____, the celebrity attests to the quality of the product or service based on personal usage.a. testimonialb. endorsementc. advertisementd. slice-of-life commerciale. word-of-mouth campaign
In a(n) _____, the celebrity attests to the quality of the product or service based on personalusage.a. testimonialb. endorsementc. advertisementd. slice-of-life commerciale. word-of-mouth...