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Subj = CONSUMER BEHAVIOR In a(n) _____, the celebrity lends his or her name and appears on behalf of the product or service with which he or she may...

6C.Subj = CONSUMER BEHAVIORIn a(n) _____, the celebrity lends his or her name and appears on behalf of the product or service with which he or she may or may not be an expert.a. testimonialb. endorsementc. advertisementd. slice-of-life commerciale. word-of-mouth campaign

In a(n) _____, the celebrity lends his or her name and appears on behalf of the product orservice with which he or she may or may not be an expert.a. testimonialb. endorsementc. advertisement...
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