Subject: Digital Marketing Strategy You have to create two introduction slides for the concept of Pay-Per-Click (PPC). Need good references and pictorial representation in the slides. Pictures to be

Subject: Digital Marketing Strategy

You have to create two introduction slides for the concept of Pay-Per-Click (PPC). 

Need good references and pictorial representation in the slides.

Pictures to be footnoted. Follow APA7 format for the PowerPoint. Now, below I pasted the outline of the presentation sent by the professor. Point 1 in the outline is the part you have to prepare. I need a detailed Introduction for PPC concept with good pictorial representation too.

TECH TREND OUTLINE

Tech Trend Reports

You  will prepare and present a report of recent news on technology developments in the topic discussed during the previous week. This is a visually enticing report that emphasizes graphic support focusing on relevant ideas with references all packed in a visually appealing PowerPoint presentation 10 - 20  slides in size. Plan for 10 minutes presentation + 10 minutes Q&A.

YOUR TOPIC IS INDICATED ABOVE- 

YOU ARE TO PREPARE 3 TO 4 NEW 'TRENDS" IN THE TOPIC, FOLLOWING THIS OUTLINE

1. INTRODUCTION: RELEVANCE OF THIS TOPIC IN DIGITAL MARKETING ++++DO NOT REPEAT CONCEPTS ANALYSED IN CLASS OR TEXTBOOK (The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns Book by Ian Dodson) +++++

2. TECH TREND ONE/EXAMPLE

3. TECH TREND THREE/ EXAMPLE 

4. AND UP TO 5 TECH TREND/EXAMPLE

5. CONCLUSION/GENERAL IDEAS

6 REFERENCES

NOTES: 

a) 1 to 2 slides per item in the outline

b) No word report. ONLY SUBMIT THE PP TO MI VIA INTERNAL EMAIL RIGHT AFTER THE PRESENTATION

c) References, as many as necessary