Submission Format: This report should be written in a concise, formal business style using single spacing and font size 12. You are required to make use of headings, paragraphs and subsections as appr

Submission Format:

This report should be written in a concise, formal business style using single spacing and font size 12. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography, at the end of your report, using the Harvard referencing system. The recommended word limit is 1,000–1,500 words, although you will not be penalised for exceeding the total word limit.

You will also need to upload your Word report into Turn It In on the module’s Moodle page and ensure that the plagiarism percentage does not exceed 15%. Please ensure that the cover page is signed and included at the beginning of your report prior to uploading it into Turn It In.

Indicative Guidance

 -  Conduct a PESTLE analysis on your chosen organization and include the following:-

o   Look at the positive and negative impacts that the UAE environment has upon business operations (law, population, culture, etc). Provide examples to support your answers.

- Conduct internal & external analyses (SWOT / TOWS) for two of three of your chosen companies and include the following:-

-       Strengths and weaknesses of each company.

-       Opportunities and threats for each company.

- Explain how strengths and weaknesses connect with the external factors (opportunities & threats).

M3: - Conduct PESTEL/PESTLE detail analysis for the same company on different markets and analyse it.

M4: - Conduct appropriately SWOT/TOWS analysis and write justification giving examples how they influence deciding making

D2: - Assess the influences that macro and micro factors have upon business objectives and decision making.