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For this assignment, we will explore different types of readers, specifically in terms of their needs, values, and attitudes. You will need to identify/create three groups—a primary group, a secondary group, and a gatekeeper group. You can be creative in your group criteria, but your purpose should center on potential stakeholders for the mock business or organization you created for your portfolio (if you haven’t decided yet, now is the time).
Once you have your groups, create a Reader Analysis Chart (see our textbook for examples). Include the name of your mock business, and an introductory sentence stating the purpose of the chart.
READER ANALYSIS CHART
READER
NEEDS
VALUES
ATTITUDES
Primary:
New Employee
Staff Members
· Comprehend standard working strategies are for installing and how home automation system works
· Understand day-to-day job function
· Understand the wiring of the system
· Understand the electrical wiring system
· Understand normal employment capacity
· Job performance
· Time Management
· Easy to read instructions
· Customer Services
· Positive viewpoint towards overhauled manual
· Hopeful that new guide will make their everyday routine less demanding and more agreeable
· Motivated to have a simple to take after quick reference guide
Secondary:
Supervisors
Managers
· Ensure primary users know how to perform their job functions
· Customer Satisfactions
· Simplified processes
· Ensure that the primary users are able to understand & follow the instructions
· Ensure that the quality of product being maintain after every installations
· Assured that employee know how to do their job functions
· Time management
· Consistent product
· Customer satisfaction
· Recognition for carrying our successful installation
· Skeptical about revised manual
· Excited about potential of new guide
· Less stressed with happier employees
· Motivated by positive reflection on him/her
· Eager to find out if Quick Reference Guide will be successful
· Enthusiastic after successful training
Gatekeepers:
Owner
Legal Team
Manufacturer
· Assured job functions are being followed
· Customer satisfactions
· Clear & brief instructions
· Favorable reviews
·
· Increased sales
· Positive product reviews
· Company’s reputation
· Repeat business
· Compliance
· Successful employees
· Customer satisfactions
· Content with potential growth of business
· Pleased to know that standards are easily accessible and simple to follow
· Contents with overall attitudes of employees and satisfied customers
NEEDS: What data do your essential (primary) readers requires to settle on a choice or make a move? What do the secondary readers need on the off chance that they are going to make positive proposals to the primary readers? What are the gatekeeper readers searching for in your document?
VALUES: What do your readers esteem most? Do they value effectiveness and consistency? Do they esteem exactness? Is benefit a key concern? How much they value ecological or social concerns?
ATTITUDES: What are your reader’s state of mind towards you, your organization, furthermore, the subject of your record? Will your readers be energized, distributed, attentive, active, confident, cautious, concerned, distrustful, or encouraged by what you are letting them know?
The client focused communication; you ought to assemble however many data as could reasonably be expected about the general population perusing your archive. You group of onlookers may comprise of individuals who may have varying requirements and desires. At the finish of the day, you may have a mind-blogging gathering of people in all the phases of your record’s lifecycle the improvement arrange, the perusing stage, and the activity stage.
References:
Retrieved September 8, 2016, from http://janiceharpaul.myefolio2.com/Uploads/AnalysisContextCharts.pdf
Johnson-Sheehan, R. (2014). Technical communication today (Fifth ed.). United States: Pearson.
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