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QUESTION
Suppose the Citigroup pays the New York Mets $20 million per year for 5 years for naming rights, starting in 2017.
Suppose the Citigroup pays the New York Mets $20 million per year for 5 years for naming rights, starting in 2017.
Before purchasing the naming rights, Citigroup had calculated that it would not make profit from the naming rights to Citi Field. Why did Citigroup choose to buy naming rights anyway?
