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Suppose the technophiles are willing to pay $400 now for the latest iPhone, but only $300 if they have to wait a year.
Suppose the technophiles are willing to pay $400 now for the latest iPhone, but only $300 if they have to wait a year. Normal people are willing to pay $250 and their desire to purchase does not vary with time. Ignore the time value of money and compare the optimal pricing scheme of the iPhone. Assume that there are equal numbers of each customer type, and that the MC of the iPhone is $100.