SWOT Analysis

Strategy formulation requires an objective analysis of the factors that characterize the company's strategic situation. There are a number of techniques that can be used to create a quick strategic overview of the company. SWOT analysis is an example of such a technique. SWOT analysis is based on the assumption that an effective strategy derives from a soundit" between the company's internal resources (Strengths and Weaknesses) and its external situation (Opportunities and Threats). A good fit maximizes the company's strengths and opportunities and minimizes its weaknesses and threats.

For example:

Positive

Negative

Internal Factors

Strengths

• Technological Skills
• Leading Brands
• Distribution Channels
• Customer Loyalty
• Customer Relationship
• Production Quality
• Management

Weaknesses

• Absence of important skills
• Weak Brands
• Poor Access to Distribution
• Low Customer Retention
• Unreliable Product/Service
• Management

External Factors

Opportunities

• Untapped Markets
• Technological advancements
• Mergers, joint ventures, partnerships, or strategic alliances
• Socio-cultural trends
• New Distribution Channels

Threats

• Changing Customer Tastes
• Closing Geographical Markets
• Technological Advances
• Changes in Government Policy
• Tax Increase
• Change in Demographic Structure
• New Distribution Channel

With the information above and other research, conduct a SWOT analysis on the company you selected. The format presented above should be used for your analysis.Then provide a 1-2 page narrative describing the analysis you conducted.