SWOT discussion questions

Minimum 150 words each please:

The SWOTT is an age old technique used to help a company determine their Strengths, Weaknesses, Opportunities, Threats, and trends. What is the 2nd "T" and how is it used?

 SWOTT has 4 major limitations that can invalidate the analysis.

List the 4 limitations and briefly describe each.

There is a big difference between trends and fads and it is important for companies to know the difference.

List 2-3 fads from the last 10 years and then list 2-3 trends that were substantial enough for companies to adjust for and keep up with the market?

Can you think of any industry where fads are the norm and the best strategy is be the fad leader?