Table 4.1 Common Ways of Segmenting Buyers By Behavior By Demographics By Geography By Psychographics Benefits sought from the product Age/generation...

Table 4.1 Common Ways of Segmenting BuyersBy BehaviorBy DemographicsBy GeographyByPsychographicsBenefits sought from the productAge/generationRegion (continent,ActivitiesHow often the product is usedIncomecountry, state,Interests(usage rate)Genderneighborhood)OpinionsUsage situation (daily use,Family life cycleSize of city or townValuesholiday use, etc.)EthnicityPopulation densityAttitudesBuyer's status and loyalty toFamily sizeClimateLifestylesproduct (nonuser, potential user,first-time users, regular user)OccupationEducationNationalityReligionSocial class