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QUESTION
Take any well- known product category (a physical product category, not a specific brand, and not a service), and articulate each of the product...
Take any well- known product category (a physical product category, not a specific brand, and not a service), and articulate each of the product levels (i.e., core, augmented, symbolic) enumerated in this week's lecture. How would an understanding of the product levels help the marketing manager of a new brand entrant into that product category?
