target market

Discussion Prompt

In 200 words each:

• Critically evaluate, using concepts learnt in this course and the chapter, the decisions about target markets, and the sequence of those target markets, for Byron Bay Cookie.
• Critically evaluate, using concepts learnt in this course and the chapter, the decisions about modes of entry for Byron Bay Cookie.
• Using the concepts from the assigned chapter, reflect on what went wrong in Wal-Mart’s attempt to globalize its value proposition through expansion in Germany.