Task Present a current critical strategic analysis of ONE Business Unit within General Electric You are required to cover the following topics...

Task

Present a current critical strategic analysis of ONE Business Unit within General Electric

You are required to cover the following topics covered in the module:

 Resource Audit

 Value Systems

 Product/Service portfolio (BCG Matrix)

 Potential future strategic growth

o Identification of options

o Evaluation of options

You may want to focus the analysis on a specific product. This is fine but you will need to make the focus of the analysis clear to the reader.

News & Web Links

The links below provide some starting points but students MUST add their own detailed research to develop the analysis:

https://www.gepower.com/

http://www.marketwatch.com/investing/stock/ge/news

https://www.theguardian.com/business/generalelectric

https://www.bloomberg.com/quote/GE:US

The following structure is required for the submitted report:

1 Introduction to the report

2 Brief strategic position of the company

3 A critical evaluation of the resources and value systems of the company

4 A critical evaluation of the product/portfolio mix within the SBU

5 A critical analysis and evaluation of KEY future directions for strategic growth

6 Recommendations

Question: How would i go about doing a resource audit for GE Power