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Textbook: Marshall, G., & Johnston, M (2019). Marketing management (3rd ed.). McGraw-Hill Higher Education. Print ISBN: 9781259637155, 1259637158 eText ISB
In 3-5 pages consider the four (4) stages of the product life cycle (introductory, growth, maturity, and decline), define your marketing objectives under each one of the 4 stages, and explain how you’ll utilize the marketing mix to create your marketing strategy under each one of the 4 stages. Don’t forget to consider the level of competition under each stage before you develop your strategy.
Remember, you must have at least six (6) peer-reviewed sources plus the textbook
Textbook: Marshall, G., & Johnston, M (2019). Marketing management (3rd ed.). McGraw-Hill Higher Education.
Print ISBN: 9781259637155, 1259637158
eText ISBN: 9781260157857, 1260157857
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