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Thank you, Abby Here instructions: Identify the company s needs.
Hello,
Need your help. I appreciated with your help. Thank you, Abby
Here instructions:
1. Identify the company s needs. What are your tangible needs of course, but what do you want and need from a social media perspective as well? For example, what platforms do you want a presence on, your KPIs to measure (key performance indicators) success, how you will optimize, your team that will be responsible for execution, etc.
2. Target audience definition (detail your specific target audience).
3. Products/services to be searched (meaning, what products and services do you want to align to so when people search in the respective products and services, your brand gravitates to the top and people will find you? What space do you want to occupy?).
4. Top four or five competitors.
5. List 5-10 keywords for searching the web.
