Thank you Masi Topic 1:

Hi

Please help on below homework.

attached is a relative subject pdf file.

Thank you

Masi

Topic 1: Advertising Appeal

Different ads have different appeals, in summary we could categorize them into

1. Rational appeals: show the desired benefits such as function, quality, economy, etc.
2. Emotional appeals: use positive emotions such as love, pride, joy, and humor. (Be careful with negative emotions such as fear, guilt, and shame).
3. Moral appeals: directed at the sense of “right” and “wrong.”

Please answer the following two questions

1) Please use youtube.com or the companies’ websites to find a real world ad clip for each appeal, and post their links here.

2) For each clip, please evaluate the ad.

1. Is the ad consistent with the brand’s positioning? Do you think this ad is successful? Why/Why not?
2. Use the ‘Response Hierarchy Models’ in Figure 14.2 on P225 in the book. At which stage do you think that the ad tries to influence the potential consumer’s adoption behavior?  

Advertising appeal is the definition of the method or specific approach that is used by acompany with the main aim being to capture the attention of the target market to the contents ofthe...