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The Adoption Diffusion Theory. The video game industry provides an interesting backdrop for a discussion of the adoption process and adopter...
The Adoption Diffusion Theory... The video game industry provides an interesting backdrop for a discussion of the adoption process and adopter categories. To familiarize yourself with this market, take a few minutes to peruse the following sites:Sega Nintendo Sony PlayStationMajor new products from video game producers tend to fall into the two categories listed below. From any of the homepages above, give an example illustrating each of these product categories. How would you expect the adoption/diffusion process to differ between these two categories?1.
