The assignment is business plan writing. The length of the assignment should be about 3000 words (+/-10%). The word limit does...

The assignment is business plan writing. The length of the assignment should be about 3000 words (+/-10%). The word limit does not include ‘administrative’ sections of the assignment: the cover or title page, table of contents, table of figures, reference list, list of works cited, bibliography, or any appendices. Use Harvard Referencing for all Harvard related purposes.

Task:

You are required to write a business plan which will provide direction and increase the probability for success of a business idea within the today contemporary and very competitive market.

The business plan should include at least the following contents / elements:

Part I – 150-200 words

Company overviewo Mission statement - the purpose of the business

o Vision statement – what the business desires to achieve in the long run

o Business Core Values – the operating philosophy and principles that will guide the intern al business conduct as well its relationship with its customers and partners

Part II – 800-1000 words

Objectives – Specific, Measurable and Motivational, Attainable, Realistic, Time Bound Products Customers – consumer behavior and customers of the industry

Industry and market analysis o Industry

o PESTLE – Political, Economic, Social, Technological, Legal, Environmental conditions and trends (specify those they are opportunities or threats)

o Customer

o Competition – direct and indirect competitors, market share, strengths and weaknesses

Internal business strengths and weaknesses

Part III – 1500-1800 words

Business differentiation - how it will be achieved and perceived by customers Competitive advantage - reasons for which customers will choose your business as opposed to other alternatives

Marketing Strategy

o o

Part IV –750- 1000 words

Operations Strategy

 Product  Price Promotion and advertisingPlacement – distribution system

Target markets strategy Marketing mix

Sales strategy o Sales monthly forecasting – 2 years period

o o o

Business operations model

Buildings, Equipment, Technology, Cars,

Processes – i.e. Imports, Purchases, Production, Marketing, Sales,

Warehouse, Accounting, Human Resource Management

o Organizational structureo Internal employees and external associates (outsourcing)

Part V – 200 - 300 words

Financial 2 year projected budgets

o o o o o

o

Financial model (own capital, loans, external shareholders) - chart Administrative & Operating expenses - chart

Selling expenses- chart

Financial expenses - chart

Break Even Point Analysis (sales amount, sales units, and period point)

Cash flow management