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The Balanced Scorecard has been called a strategic performance measurement system.
The Balanced Scorecard has been called a strategic performance measurement system. Considering the factors that are key for Apple's continued success, prepare Balanced Scorecard and a Strategy Map for the company. The Balanced Scorecard must identify objectives and measures that relate to critical success factors from the case information. You should identify at least two objectives for each Balanced Scorecard perspective. You should also provide two performance measures for each objective. The Internal Processes perspective should be more detailed than the other three perspectives. The Strategy Map must show specific cause-and-effect relationships among the objectives.
